As we all know, the fastest-growing center of communication is the Internet. Survey researchers around the world are constantly creatively testing, through trial and error, the most effective methods for engaging participants in online survey questionnaires and interviews.
Folks from national bodies such as the US Census Bureau have been actively researching and exploring the idea of using avatars or virtual animated agents for interviewers in online surveys. This new body of research is illuminating a fascinating and compelling methodology. Could this be the future of survey research? Read more about it out on the blog Survey Practice, a great resource for survey researchers.