Long before Facebook, mySpace, Twitter, LinkedIn, et alia plainly listed out and included social relationships from the intimate social sphere to the most marginal association and weakest bond, kinship had been studied and diagrammed for centuries. From maintaining historical bloodlines to the systematic study of groups, tribes and families by anthropologists, social networks were memorized, plotted out and visualized.
Today, this systematic method is called Social Network Analysis, which is an analytic approach to aid social researchers in collecting and analyzing data to support theoretical statements. It’s a flexible and helpful method to investigate relationships and networks of all types (e.g., social movements, family relationship, political affiliations).
Take a look at this online lecture to hear about the application of the social network analysis method and discover how it can serve your research goals.